Making money online

Sunday, April 08, 2007

Adwords180: Do You Have What It Takes To Do An Adwords180?

Adwords180 is another one of those products that was quietly launched in relative silence without the usual guru fanfare.

There are two main reasons for that, in my opinion. Firstly, the author didn't know any gurus well enough to get a glowing endorsement.

Secondly, the product is a bit one sided and the sales message relatively free of hype and embellishment, 2 elements the traditional guru sales letter requires by some unwritten law of internet marketing.

Adwords180 (the sales letter) is definitely an "author written" sales piece. It's actually quite good but doesn't fit the cookie cutter mold we're used to seeing.

On the other hand, this product is now nearing a gravity of 200 on Clickbank, which is twice that of Adwords Miracle and nearly three times more than Affiliate Project X.

Could it be the masses of buyers are getting tired of the hype. Finally?

Yes and no.

The internet marketing customer crowd is formed like a pyramid. It used to be that the base of this pyramid was infinitely wider than its summit.

At the very top were a few "real" gurus: pioneers like the explorers of yore that discovered new continents, they could be counted on the fingers of one hand.

The overwhelmingly large base was composed of born yesterday newbies that would believe anything they were told. Times were good and gurus were quickly elevated to the status of demi-gods. Their position was self-reinforcing and they became untouchable.

What has happened now is that the pyramid has been stretched. The gurus are still at the top but the base is much narrower than it used to be.

The market has matured and its participants and customers also.

The Adwords180 sales letter is not built for people at the bottom of the pyramid, it's for those somewhere in the middle, and there are lots of them.

To sell to these people effectively, you need either superb credibility or a killer offer presented in a way that jives with their current understanding level.

That means a cut in the level of hype. Adwords180 has benefited from the later. The offer is strong and the presentation is lower key.

The people at the bottom of the pyramid like to see a red Ferrari and a yacht on the sales letter. They like to see a grinning fool promising you millions of dollars while you sleep.

They are not buying a product as a means. They are buying an ends, a dream. The use of the product stops with the joy of dreaming about the money they will make. In more than 90% of cases, no further action will be taken than to buy another such product to renew the feelings brought out by the first.

Some will graduate from the first "dream" product bought. Some from the third, and others never.

The graduates become the second level of the pyramid. They no longer search for a new dream, they search for a way to make that dream come true. They've tried their luck and they have a plan.

These people buy products they perceive as likely to improve their businesses, processes or selves.

They are smart buyers. Hype turns them away. They shun most products because only a very small part will be useful to them. General affiliate guides or adwords guides no longer cut it. They know too much. The buzzwords are "new" and "specific".

Which brings me back to Adwords180. The method described in it is new and specific. No setting up an adwords account, no material on writing ads, nothing or creating landing pages. Very little on the search network if anything at all.

What is Adwords180 about? It's about using the content network to boost your traffic and profit margins. More specifically, it's about using site targeting to get clicks from up to 20 times less than you would pay otherwise.

It's quite interesting really and extremely few people are doing this, thus the validity of the opportunity.

To me the price is a bit high. I bought it because I accept that 98% of the time, I will have to overpay to get something I want in the internet marketing industry, especially information you can't find anywhere else...

Friday, April 06, 2007

Discover How To Get High CTRs With Brand New Ads On Google Each Time You Start A New Project

Google adwords is hands down the best way to promote any product or service. The ease of setting up a campaign makes adwords the number 1 place to get ads up and running in no time. To get competition breaking CTR's on all your new campaigns then continue reading below.

Google gives preference to ads with higher CTR's. Google places ads with a high CTR in the best spot possible as the more clicks you generate the more revenue they get. This means that if you have an ad with a larger CTR than your competitor you will pay less per click to be in a better position.

To test a new product or service we want to get as many clicks as possible in a short time frame. The one thing apart from keywords that will determine this is your ad. The headline is the most looked at part of your ad therefore this is the first thing to get right.

Here are some examples of headlines that will provide good CTR's from the beginning. Looking for Adwords?. Adwords Miracle Scam?. Seo Elite Exposed. Google cash Dead?. Simply insert your keyword or the product name into the space where I have used an example product name.

Now for the body of the text go to the product sales letter and make a list of the main benefits listed that the product solves. These should be the best benefits of the product on offer. Try to put in as many as possible while also doing a quick pre-sell of the product.

The best way to find out which one works in the niche your targeting is to test. Always split test your ads in google. When starting a new ad change the headlines slightly but keep the body the same. Let it show and the buyer will tell you what ad is best.

When the best headline is found then adjust the body text to achieve even higher CTR's. I will regularly check out the competitions ads to keep up with the latest trends. Modelling the best is spoken about all the time online by the money makers. Also check the ads you are up against for ideas to modify and test in your campaign.

Use these proven ideas in your google adwords campaigns and see the CTR's head towards the sky.

Wednesday, April 04, 2007

Grow Your Home Income Business Opportunity To The Infinity

The markets of your home income business opportunity consist of the keywords by which you have optimized your articles, blogs and web pages. The wisest thing you can do, is to run long term promotions for your income business opportunity, i.e. writing articles, blog posts and new web pages. All search engine optimized of course.

These ads of your "business opportunity" will stay and bring targeted traffic to your web site during a long period of time. The more you write, the better your home income business opportunity will do. It`s a cumulative and residual traffic.

Promote Your Home Income Business Opportunity By Writing Constantly

The growth of your home income business requires promotions regularly. Long term business opportunities` promotions require a good pen. So learn to write emotional and useful messages to the prospects and customers of your home income business.

The secret to good results in business opportunities` promotions is not to do as much as possible, nor to try to do things 100 % right. The secret is to do right things for your income business opportunities repeatedly and to keep yourself in a good, relaxed mood.

Learn To Optimize All Your Income Business Opportunity Writings

Search engine optimization ( SEO ) simply means, that you`ll write all promotional writings of your income business opportunities so that your article, blog post and web page will appear on the first page of the Google search result.

In this way your business opportunities get huge benefits: a regular flow of targeted web site visitors. This traffic for your home income business opportunities is free and long term. And the best business opportunity, as a matter of facts, is that you can repeat the same with the new keywords as often as you will. Thus there is no limits of the growth of your home income business, because the number of the good keywords is practically limitless.

When you`ll write about your own home income business opportunities, you actually dublicate your own experiences to your readers, as I do in this article. This is the core idea of running the home income business opportunity. To share useful and helpful information to your business opportunity prospects and customers.

Writing about your business opportunity has also a brand building effect. Everything you as a home income business owner do has an image effect. If you write to your business opportunity prospects in order to help them to run or join home income business opportunities, they will thank you and your business opportunity`s image will draw your business even higher.

And finally: it`s not healthy to work too hard for your home income business opportunity, because in running business opportunities, the content is the king. And the content of all your writings about your business opportunity is dependent on your creativity. To be creative in writing about the home income business opportunity requires a relaxed state of mind.

Monday, April 02, 2007

Definition Of Viral Marketing

The term viral marketing gets thrown around quite a bit as if it was really something quite new. The truth is, viral marketing is one of the oldest forms of marketing in existence. It's just that recently it has been taken to new levels and thrown out into the Internet marketing world with some new twists. In this article we're simply going to try to explain what viral marketing is and then point you to some resources where you can get more information.

To find out where viral marketing all began, you have to go back to biblical times. I told you it was old. The original gospels of Matthew, Mark and Luke were spread by word of mouth. The first actual "written" bible didn't come until long after. That was viral marketing at its very best. Over 2000 years later the message is still getting across to people. So right out of the gate, if you're going to ask if viral marketing works, this one example should give you the answer.

But what about viral marketing today? Well, it doesn't quite exactly work the same way over the Internet, though it certainly can when we now have chat rooms with voice capability. However, most viral marketing today does take the form of the printed word. Except it is done with a little bit of a twist.

The most common form of viral marketing is the free book. Many people would think that giving away an ebook for free wouldn't be very profitable. The truth is, it's one of the most profitable ways to make a living on the Internet today. What most marketers do is distribute these ebooks for free, or very little cost, and inside of them have several links to programs that they promote or products that they endorse. If the content of the ebook itself is good, then the person who has received it will probably believe that the programs or products endorsed by the ebook are good as well, and thus they go ahead and purchase these items using the affiliate links in the ebook. This is how the person who created the ebook makes his income, even if he gave the ebook away.

This is just one form of viral marketing but it should give you a decent idea of how the process works. If you're interested in learning more about this very effective form of marketing, there is a resource in my signature that I invite you to check out.

Viral marketing does indeed work. Just open up and bible for proof.